New Gerber Technology eSTORE Provides Easy User Experience
Combines Visuals and Predictive Content to Search, Identify and Order Parts and Supplies More Easily
Gerber Technology, the world leader in integrated software and automation solutions for the apparel and industrial markets, introduces the Gerber eSTORE. The new e-commerce site shortens ordering time through a variety of intuitive navigation techniques and product visuals to lead visitors to the items they need.
“This is a very photo-intensive site that doesn’t require users to have all the technical details to find the products and services they need,” explained Jeremy Beck, Gerber’s global product manager, Aftermarket. “Our enhanced search capabilities create an advanced filtering process that helps users hone in on the exact product needed for their Gerber equipment.”
Navigation on the Gerber eSTORE can use any element of the product description (even a single word) to generate suggestions, as well as predictive suggestions for commonly used products and services related to their searches. “The new navigation walks you through the process, rather than expecting you to be intimately familiar with the equipment,” said Beck. “For example, the process can take a user from the overview term ‘cutter’ to the component and then to the specific part needed without unnecessary steps.”
The Gerber eSTORE offers common supplies, as well as replacement parts for Gerber cutters, spreaders and plotters. To see all of the enhancements that have been made to the Gerber eSTORE, click the ‘Parts and Supplies’ button on the Gerber Technology homepage, or visit www.estore.gerbertechnology.com.
About Gerber Technology: Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves more than 78,000 customers in 130 countries, including more than 100 Fortune 500 companies in apparel & accessories, home and leisure, transportation, packaging and sign & graphics. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.
Based in Connecticut in the USA, Gerber Technology is owned by Vector Capital, a San Francisco-based, global private equity firm specializing in the technology sector and managing more than $2 billion of equity capital.
Julie Pompa, APR